Email marketing should be at the top of your brand’s to-do list. If it isn’t, take another look at your list. Before social media, email was there. And as more and more social sites come and go, email continues to be there. Not many people have a MySpace profile anymore, but the majority of people still have the same email … Read More
5 Social Media to-dos For Your Brand
Managing your business’s social media marketing can seem overwhelming at times, if not all the time. Although we all know we need to be on Facebook, Twitter, and LinkedIn, it seems like there is always a new social community we should join. To build your brand on social media, your efforts need to be consistent across your accounts. One of … Read More
6 Ways to Increase Conversions on Your Website
Driving traffic to your website should be at the top of the list when it comes to your online marketing and sales strategies. But simply driving more traffic doesn’t guarantee those leads will do anything more than take a quick glance and move along. The key is grabbing their attention, providing relevant, valuable information to keep that attention, and encouraging … Read More
4 Reasons Your Startup Business Needs a Website
Let’s be real here: Building a startup business is tough. If your startup doesn’t operate in the digital world, creating and maintaining a website might seem like an unnecessary burden and even a waste of time, energy, and resources. The fact is, whether your business sells online or brick‐and‐mortar, B2B or B2C, locally or internationally, a presence online can be … Read More
6 Tips for Using Content Marketing on Social Media
By now you should know that old school marketing strategies just don’t work like they used to. When was the last time you actually watched a commercial during your favorite TV show? Even if your audience isn’t utilizing the amazingly convenient DVR option that most major cable providers offer, there’s a good chance they’re looking at their phone or tablet … Read More
9 Online Marketing Strategies for Your Business
For some entrepreneurs and small business owners, life can get real crazy real fast. And sometimes, in the mix of trying to balance managing your team with catering to your customers, we forget about marketing our business. Honestly, it’s pretty tough to scrape together the time to research, plan, and drive an effective marketing campaign. But the fact remains; you … Read More
9 Steps to Email Marketing: The Original Social Media
Originally posted at: www.badrhinorumblings.com So I woke up this morning and, not unlike most of you reading, one of the first things I did was grab my phone and check emails. Now, over the past 15 years of starting and running businesses, I’ve trained (or maybe forced) my body and mind to adapt and become able to run effectively on … Read More
3 Reasons Your Brand Needs Social Media
– Originally posted at www.BadRhinoRumblings.com – Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to … Read More
Dealing with Customer Complaints on Social Media
– Originally posted on www.BadRhinoRumblings.com – So you have a business. You’re selling a product, a service, or maybe a combination of both. Regardless, you have customers and with customers come complaints. Even the most efficient business owner with the perfect product will run into complaints at some point. Things happen. Mistakes are made, and customers will let you know about … Read More
3 Twitter Tips for Your Small Business
(Originally posted at www.BadRhinoRumblings.com) OK, so I think this is my fourth time rewriting this post. I’ve been researching stats, looking up figures, and trying to be something I’m not – a numbers guy. My wife’s the science geek. She’s the numbers gal. I’m the guy who just puts his head down and goes for it. Now, don’t get me wrong, … Read More
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