Let’s be real here: Building a startup business is tough.
If your startup doesn’t operate in the digital world, creating and maintaining a website might seem like an unnecessary burden and even a waste of time, energy, and resources.
The fact is, whether your business sells online or brick‐and‐mortar, B2B or B2C, locally or internationally, a presence online can be incredibly effective in your growth.
Let’s take a look at 4 reasons your startup business needs a website.
1. No One’s Driving Around Looking at Signs.
Getting your brand’s name and products or services out to the masses should be at the top, or at least close to the top, or your to‐do list. Regardless of what your business sells, your customers are online. Whether they’re on facebook looking at pictures of their high school classmates’ kids, or browsing google to find the latest tech trends, they’re there. And chances are, your customers are not just online, but they’re online for multiple hours every day.
Think about the last time you had a problem, or needed to find where to buy something; what did you do first? Did you grab your keys and start driving around looking at signs on buildings, hoping to find someone who could solve your problem?
There’s a good chance you jumped on Google, Bing, or social media, and started searching. Your target audience does the same thing. Not having a website makes it pretty tough to find you online. And if they don’t find your site, they’ll find someone else’s.
2. Image Isn’t Everything… but it’s Still Pretty Much Everything.
Let’s stick with the “I have a problem and need a solution” situation from above. You’re online searching for businesses that can solve your problem. You’re smart, so you’re not just going to go with the first one you find. You’re going to compare your options and make the best decision possible.
You’ve found two different companies that offer exactly what you’re looking for at the same exact price. The only difference between the two are the messaging they put out. The way they’ve used design elements and content to deliver their message. The image they have created for themselves. Because you know you, and you know the kind of people you want to do business with, your decision becomes clear.
Your website gives your brand the freedom to convey the image you want your audience to see and the message you want them to hear.
3. Money can’t buy happiness, but your startup business probably still needs it.
Maybe you’ve got a stockpile of money in a sweet, Scrooge McDuck‐type vault, and financing your startup business isn’t an issue. Or maybe you’re like most of us who start businesses, and are either going to bootstrap the whole thing or look for investors.
If you’re going to need investors, you’re going to want a website. Whether you’re looking for a single person who can bankroll your whole operation, or plan on a killer crowdfunding campaign, I’m willing to bet all your investors are going to want to know more about your business, its mission, and where their money will go if they get on board.
Not only does a website help you deliver these messages to potential investors; it can also greatly increase the chances of you finding these investors. The Internet offers a never‐ending resource to find, connect to, and communicate with people who will embrace your idea and help you along the way.
4. Not Just an Expense.
One of the most common mistakes we come across is a business owner putting their website in the “expenses” column. This is true if you simply put up some pictures and contact information. But if done right and utilized to its full potential, your website will be far from just another overhead expenditure.
Targeting your website’s messaging helps establish and grow your brand’s identity. Proper search engine optimization increases your business’s chances of being found. And focusing your digital marketing efforts will drive traffic to your site, turn those visitors into leads, nurture those leads into customers, and keep those customers coming back for more.
Your website is the hub of all of this activity. And when used correctly, it can become a sales-generating machine you never knew you needed. When used to its full potential, your website will quickly move from “expense” to “revenue.”
So even though you’ve already got a million things on your plate, take some time and think about what a strong online presence can do for your startup business. Find a good web team to work with and take advantage of all the positive opportunities a website offers for your brand.